How can we design a user experience that attracts people to visit the conference?
Oct 2018 - Dec 2018 (2 Months) /
Team of Two (Eunjung Kim & Yu Fu)
We2018 is an imaginary one-day conference purposed for bringing designers, researchers, and economists together from around the world in order to inspire, create and, facilitate the sharing of knowledge. The team decided that on the "Sharing Economy" as one of the topics of the conference, and has begun to focus on how to express the concept of "Sharing" through design.
1. Define Problem
How can we draw empathy?
The team wanted to design not just a conference itself but also an experience that visitors are willing to engage and collaborate. The project started with questions about the problem that existing conferences have and how to design a user experience that differentiates from existing conferences.
2. Research & Insight
After researching the existing conferences, the team focused on the different behaviors that people show during their user journey. The behaviors could be categorized into three: BEFORE visiting the conference, DURING the conference, and AFTER the conference. The team decided to design a user experience according to the different behaviors.
The team decided that the main concept of the conference is "connecting" and each member brought their own ideas in the 1st iteration. I wanted to express an intimate connection so as to show the concept of "connecting" so I paid attention to the attribute of the string. I thought the attribute of the string represents the concept of "connecting" well so I tried to draw and make the shapes with thread.
The other member, Yu Fu, noticed overlapped colors and thought it shows the characteristic of "connection."
Through the inspiration in the 1st iteration, I came up with an idea to place dots that represent the letters of the alphabet, and then sew the dots based on the speakers' last names with strings. That way I could produce irregular lines.
4. PROTOTYPING & TESTING
The front and back of name cards. (Sewing the letters of the alphabets based on the speaker's last names with strings.)
4th Iteration (finalized)
5. FINAL DESIGN
Based on the lines that represent the speakers' names, the team created posters that will be shown throughout highly accessible areas to be used as a promotional tool. By scanning the QR codes from the posters, people who are interested in the conference can gain access to the WE2018 website and receive free tickets, for a limited number of patrons.
BEFORE the Conference
Considering the distinctive characteristics, the team decided to use two languages in the mobile and website.